This week we are heading to Kansas City to chat with one of the legacy injectors, a real OG, who has been part of our industry for more than 2 decades, Georgia Cirese, RN, CANS. Georgia began her journey in a Plastic Surgery office, pre-Botox, and found her niche in the science and artistry of injecting. She worked in a dermatology clinic for years after, but she felt the entrepreneurial pull 4 years ago when she opened Georgous Aesthetic Bar.
Situated in the high-end Country Club Plaza in KC, she and her daughter have collaborated to build a world-class medspa that focuses on exceptional outcomes and patient experience. Georgia is part of the founding group of injectors who came together 20+ years ago to, in her words, slay the jungle of aesthetics. With little training and an even smaller portfolio of products, that veteran cohort of injectors laid the foundation for what would become a thriving industry decades later. Georgia was exactly where she needed to be when the Botox brand took off- she was assisting Dr. Jerome Lamb, a plastic surgeon in KC, in the OR as he performed face lifts and other aesthetic procedures.
Her surgical knowledge coupled with her own experience from her first Botox injections were the catalyst for her career. She understood the artistry, the anatomy, and she knew a gentle touch was a necessity if patients were going to want to come back! She enrolled in an Aesthetic Advancements course early on which helped to build the necessary skills to really thrive. Now she’s a trainer for the organization and has been for many years. It had a positive impact on her learning journey, and she’s paying it forward.
Catching up to modern day, Georgia is a well-known national trainer for Allergan and AAI, and she’s been on podiums throughout the industry. Looking back on where she started, she talks about the rise in influence of the medspa and the “non-core” injector and what it means to be faculty on podium and to be the respected expert in the room. That hasn’t always been the case Those are stripes she has definitely earned with years and years of practice, mentoring and training others, and acting as an advisor to the industry.
This year she was appointed to the board at ISPAN – a full circle moment. She was one of the original nurses to earn the Certified Aesthetic Nurse Specialist designation. Over the last several years, ISPAN has worked diligently to get the CANS certification recognized as a true board certification, and they’ve done it! As that organization expands to include more nurses and hopefully other licensures as well, Georgia is in a position to continue her advocacy of industry-wide standards and regulations to create a safer and better skilled specialty.
As an entrepreneur, she’s busy building her business with continued growth, including being named a top 10 Allergan account in Missouri. More than 50% of her patients come from word of mouth, and it’s not surprising when you hear her talk about her staff and the investment in hiring the right people to fit her culture. She’s creating a unique experience for patients through her team, and it’s her careful hiring and onboarding process that ensure it’s sustainable. She has her daughter as her right hand managing the business operations and marketing. Together, they have created a practice that is as well known for Georgia’s incredible skill as it is for that of her Providers.
As Georgia continues to train, she doesn’t discount her own need to constantly learn and evolve. After 20 years in aesthetics, thousands of patients, and more injections than one can imagine, she’s still eager to constantly improve…..THAT is why she’s still slaying the jungle and remains one of the most respected injectors two decades later!
Learn more about Georgia: https://georgouskc.com/
Follow her on Instagram: https://www.instagram.com/georgousinjections/
Follow GAB on Instagram: https://www.instagram.com/georgouskc/
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